CTIA – Branded Calling ID
Designer | Urban Emu
Branded Calling ID is a service offered by CTIA, both of which I supported while at Urban Emu. Branded Calling ID is a standards-based Rich Call Data (RCD) ecosystem engineered to deliver trusted, branded calls nationwide for enterprise businesses. I was tasked with creating a unique, interactive experience for enterprise businesses to learn of Branded Calling ID’s offerings and services. I designed branded graphics to compliment the site’s content.
Wireframes
Overall, I maintained the feel of Branded Calling ID’s parent site, while creating a unique, interactive experience that showcased the unique services Branded Calling offers. Working with developers I was able to create a unique tab system for Branded Calling ID where consumers can easily tab between services. Throughout the development of the site I worked closely with developers to bring the high-fidelity wireframes to life. I sourced images that complimented the brand, mission, and target audience and created branded graphics.
Branded Graphics
When creating branded graphics it was important to create a consistent look and play off of the brand’s existing look and feel. Utilizing a fun, 3D look I was able to create icons and graphics that contributed to showcasing Branded Calling ID’s services and purpose.